Your Kukur Tihar Reel Could Win Rs. 1 Lakh! Here's How To Enter Nepal Tourism Board's First-Ever Contest

Kathmandu, November 4, 2026

Nepal Tourism Board Launches Kukur Tihar Reel Contest 2026

The Nepal Tourism Board (NTB) announced its first-ever Kukur Tihar Reel Contest 2026 on November 3, inviting content creators to share original videos celebrating Nepal's unique tradition of honoring dogs. Organized through Instagram and Facebook to promote Nepal's cultural heritage internationally, the competition offers Rs. 1 lakh (NPR 100,000) for the best reel, with submissions open until November 21, 2026. The initiative encourages creators to capture the special relationship between humans and dogs through creative storytelling, traditional celebrations, and meaningful everyday moments.

What Is The Kukur Tihar Reel Contest?

The contest encourages participants to produce engaging videos highlighting the traditions, emotions, and cultural importance of Kukur Tihar.

Under the theme "Celebrate the Bond. Share the Joy. Win NPR 1,00,000," the Tourism Board is inviting creators to document moments that represent the loyalty, companionship, and unconditional love associated with dogs.

Participants can feature traditional tika ceremonies, marigold garlands, special meals offered to dogs, or everyday interactions that reflect their bond with their four-legged companions.

Why Is Kukur Tihar Special?

Kukur Tihar is celebrated on the second day of Nepal's five-day Tihar festival. During the occasion, dogs are honored with tika, flower garlands, and special food in recognition of their loyalty, companionship, and protective role in human lives.

The competition aims to introduce this distinctive cultural tradition to international audiences while highlighting Nepal's respect for animals and the importance of peaceful coexistence.

How Can Participants Enter The Competition?

According to the Nepal Tourism Board's official guidelines, interested creators must complete the following steps:

1. Create an original reel: Make an engaging video that creatively represents Kukur Tihar, its traditions, or the relationship between people and dogs.

2. Publish on social media: Upload the reel to your own Instagram or Facebook account.

3. Use the required hashtags: Include both #NepalFestival and #KukurTihar in the post.

4. Tag the official account: Tag @nepaltourism on Instagram or the Nepal Tourism Board's official Facebook page, depending on the platform used.

5. Prepare a Google Drive link: Make the video accessible through Google Drive with both viewing and downloading permissions enabled.

6. Submit by email: Email the video along with the accessible Google Drive link to photonepal@ntb.org.np.

Participants must follow the social media posting requirements and complete the email submission process to meet the announced guidelines.

What Are The Official Rules And Conditions?

The Tourism Board has established four main conditions for participating in the contest.

English Language Requirement: Submitted reels must be in English or include English subtitles or English narration or voice-over.

Original Content: Videos must be original creations that creatively represent the spirit and cultural significance of Kukur Tihar.

Social Media Requirements: Participants must publish the reels on their own Instagram or Facebook accounts, include the required hashtags, and tag the relevant official Nepal Tourism Board account or page.

Promotional Usage Rights: Nepal Tourism Board reserves the right to use all submitted reels for promotional, publicity, marketing, and digital communication purposes across its platforms and media channels.

What Is The Prize And Submission Deadline?

The creator of the best Kukur Tihar reel will receive a cash prize of NPR 100,000 (Rs. 1 lakh).

The submission deadline is November 21, 2026. Participants must ensure that their reels are published on the required social media platform and submitted by email with an accessible Google Drive link by the deadline.

The official announcement does not specify a reel duration limit, detailed judging criteria, or the date on which the winner will be announced.

Why Is The Tourism Board Organizing This Contest?

The competition is part of an initiative to promote Nepal's cultural heritage and tourism internationally through digital storytelling.

According to reports, the initiative was introduced under the direction of Minister for Culture, Tourism and Civil Aviation Khadak Raj Paudel to highlight Nepal's distinctive traditions and encourage creative participation in tourism promotion.

By inviting content creators to showcase Kukur Tihar, the Tourism Board aims to reach wider audiences while presenting Nepal as a destination known for its living traditions, cultural diversity, and respect for animals.

Where Can Creators Find More Information?

Interested participants can read the complete announcement and official participation guidelines on the Nepal Tourism Board's website.

With a Rs. 1 lakh prize available, the competition gives creators an opportunity to share meaningful stories about dogs while introducing Nepal's unique Kukur Tihar celebrations to audiences around the world.